Updated: Nov 17, 2022
Learn more about how PR can help YOU grow your small business. Watch or check out the transcript below!
I'm Amanda Foley from Curate Your Soul, Intuitive Public relations. I am a PR coach and publicity consultant who has worked in the PR industry for more than 20 years. People ask me all the time if PR is the right way for them to grow their small business and so today I'm here to share some reasons why PR just may be for you.
First and foremost, there are so many ways out there to market our businesses. For a lot of people, they work really well, but for others, they just may not feel as energetically aligned. One reason to consider PR is that it has a very different energy than a lot of the other marketing and advertising options that we have and that's primarily because we can't pay for it.
PR is earned and it's what other people say about us essentially, as opposed to what we may say about ourselves on ads or social posts, or any other marketing efforts. And that gives PR totally different energy. It adds credibility and a level of third-party support. And it also allows us to tell our story in a really different way than any of the other options out there.
The other thing I hear a lot from people is basically their business isn't big enough or their following isn't massive enough to go out and initiate a PR campaign and I'm here to tell you that that is 100%, not the case. PR is for anybody that is interested in telling their story. And we all have a story to tell.
I can tell you firsthand that every single coach or business partner that I have worked with, the relationship initiated after I heard them tell their story on a podcast. Yes, I'm 100% serious. I can tell you even just from personal experience that when I share my own story on a podcast, I get way more engagement than when I talk about the results that I get from my clients and helping them to be featured in magazines or on podcasts.
People want to hear from you. They want to know who you are. They want to know the results that you can get them, as well, but at the same time, we want to work with people who we like. We all want human connection. We want to know that people have been through the same things that we have been through, they understand our struggles, and that they can help us because they get us and they know where we've been and they've been there themselves.
There's so much value in sharing your story and why you're doing what you're doing and the reasons behind the work you're putting out in the world and I think we just cannot place enough value on that. And we all have the opportunity to share our backgrounds and expertise with the media to attract the clients that are meant for us.
The third thing I'll share in relation to that, is that you have to do this authentically, because if we're not being our true selves, then we are not attracting the clients that we're meant to attract. At the end of the day, we all have conditioning and things that make us feel that we need to be a certain person or present in a certain way.
What I have learned is that we are all born with a unique energetic map that can tell us exactly who we are, why we came here, how we're supposed to communicate our messages, and even what those messages are. And it validates what we often know deep within ourselves. And oftentimes, the parts of ourselves that we've judged, or that we hide, or that we don't share with the world are often the very things that offer the most value to other people out there and just what they need to hear from us.
I use human design with all my clients to help them communicate in energetic alignment. This allows them to be their most authentic selves, share who they truly are with the world, and attract the clients that they are truly meant to work with. And there's nothing better than that. And it’s what nets us the best results. It feels good. And it lets us be who we know we’re here to be and do the best work that we can in the world.
If you're interested in learning more about PR and how to do it in an energetically aligned way, click the links below to download my free energetic PR Starter Guide. And reach out because I'd love to work with you and I look forward to sharing more in the next video.