Learn the 3 essentials you need to get media attention for your small business. Watch or check out the transcript below!
People ask me all the time, how they can pitch themselves to media so that reporters and podcast hosts just can't say no. So I'm here today to share some ways that you can put yourself out there in a way that's effective, feels good and get you that YES that you're looking for so that you can build credibility and visibility with the people that you are meant to reach and attract into your business as clients.
So what makes a great pitch? The first thing to know about a pitch is that it is essentially like putting a puzzle together, make sure that you're going to the right outlet, the right podcast, the right audience who is going to want to hear your message and learn from you. And if you can do that, you're well on the road to success.
The other thing you need to make sure is that you are reaching out to the right reporter at each outlet because if you're pitching a reporter that's covering fashion and you're looking to talk about health and wellness, they're probably just going to send your pitch right into the junk mail or just hit delete because it's not relevant to their readers. This is especially important when you're pitching digital media.
Another thing is you want to make sure the angle is relevant as well. Make sure that you're sharing something that can relate to what they've written before or that expands on something they’ve covered, or maybe even offers a different opinion with regard to a topic that they've covered in the past. This will make you interesting to them and show that you can provide something that hasn't been shared before or that they haven't written about before. Giving your own unique spin will be more likely to intrigue them and have them wonder if there's something there that they may want to write about.
The other really, really important thing to remember when you're pitching media is that it's all about building relationships. You're not just reaching out to ask for something – we need to give as much as we're looking to receive. There's a lot more opportunity for success because it makes everybody happy. It's a win win. Make sure that you're complimenting them, you're telling them what they've written or talked about on their show that you enjoyed or you found valuable. Tell them how you found them, how you started reading their work, how long you've been following them. Even just giving a nod to the last article that they wrote or something that you found interesting is going to go a long way in helping them to see you as somebody that's not just there for the quick win or asking for something. You want to stand out and and usually when somebody tells us something that they like about our work, it's going to get our attention and it's going to help them remember us for the next time -- even if it's a ‘no’ or ‘not yet’, they're going to remember that you took time out of your day to read, to do your homework, and they're going to remember that.
The next thing I'll share is that it’s really important to be credible. This doesn't mean sharing your resume or all your accolades, but it means it sharing a little bit about yourself, why you do what you do, because that's going to give you some credibility in a way that doesn't feel as if you're listing out all of your accomplishments or how much money you've helped people earn. Do this in the context of your own story, and what brought you to this line of work, why you care, why it's important to you. This will give you credibility and show the value you provide. It will show how you put your heart and soul into your business. People tend to resonate with the person.
And finally, you want to do all of these things with the most authenticity possible. It's so important to be ourselves. The more we can be ourselves and the person that we were designed to be, the more likely we are to resonate with both clients and the media. There is a way for us to do this that's very simple. We're all born with an energetic map that tells us exactly how we are designed to exchange energy with the world. And by that I mean how we're meant to present ourselves, how people are going to receive us, and how we're meant to receive information and share it.
That's why I use Human Design in all of my client work because it empowers people to be the person that they know they came here to be and not the person that they think they ‘should’ be in order to attract clients and get the attention of the media. Most people when they understand their design feel a sense of relief that they are meant to go out and present themselves in the way that they've always felt that they wanted to. Being real is the best way to get reporters’ attention and give them information that they're going to want to share with their listeners and their readers.
If you want to learn more about public relations and how to do it in an energetically aligned way, check out the links below download my energetic PR Starter Guide and I can't wait to share more with you in my next video.